HELLO!
I AM A (she/her) driven creative with 10+ years of specialty experience in branding, typography, packaging, and tangible designs. I work to create micro-experiences through sincere interactions and relationship building between brand and shopper within the world of CPG. My work has put me in a position to have a long term, collaborative engagements with brands which result in immersive and targeted work.
As a director I am highly collaborative and able to work seamlessly with strategists, brand managers, CEOs, and designers to effectively deliver on a brief. My role is two fold: to deliver elevated and effective design and to guide and support the designers I lead.
As a human, I’m a maker and experimenter. With a curious mind and itchy fingers I’m usually up to something. I believe things worth doing are worth doing right which often comes with struggle and maybe a little heartbreak. I believe inspiration and insight can come from the most unexpected sources, making it essential to stay open and receptive to new input. I am highly invested in projects I take on both personally and professionally and I hope to continue to change my mind as I learn new things.
You can usually find me looking for a new view of some kind: sipping a hot cuppa tea with a book, getting fresh air on a bike, board, or jeep, exploring natural and man-made ecosystems, experimenting with new processes, cooking or baking beyond reason, restoring my 100 year old house, trying and failing and trying and learning, hunting old type, or most frequently slowing down at my loom…
Q’s &A’s
1. If you were alive in 1800, what would you be?
2. What’s is your favorite thing that you’ve bought this year?
3. What is your most reliable quarantine activity?
4. What is your favorite kind of tea?
5. What’s something you’ve always wanted to make but haven’t yet?
6. Do you have a current obsession?
7. What is your biggest pet peeve right now?
8. Who is your favorite band from high school?
9. What do you think would be the most incredible scientific discovery for humankind?
10. Is there an academic area of interest that you would like to study more?